Platform Business Strategy Canvas

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The book

The Platform Business Strategy: a Practical Guide for Busy Product Leaders


Workshops on Product Strategy

(next one: late 2022)

What people are saying

"Had the pleasure of reading an early version of João's book. If you need to wrap your head around product strategy for platform businesses you should definitely get a copy."

Petra Wille, Product leadership coach, author of STRONG Product People

"Craveiro takes his product management expertise and applies it masterfully to platforms and services that grow and develop differently than traditional B2C experiences."

Jeff Gothelf, co-author of Sense & Respond and Lean UX.


About me

The Platform Business Strategy Canvas

As Richard P. Rumelt puts it in Good Strategy/Bad Strategy, “the core of strategy work is always the same: discovering the critical factors in a situation, and designing a way of coordinating and focusing actions to deal with these factors.” The Platform Business Strategy Canvas is the perfect tool to coordinate and focus actions on the critical factors in the strategy for a platform business (e.g. marketplace).

You can use the Platform Business Strategy Canvas on its own or as the companion to The Platform Business Strategy: a Practical Guide for Busy Product Leaders, my book on product strategy for platform businesses.

In the first chapters of the book, we discover the critical factors in a platform business.
The Platform Business Strategy Canvas helps you put them together and play them against each other to craft a successful strategy.


Who created it?

The Platform Business Strategy:
a Practical Guide for Busy Product Leaders

This book is for founders, product managers and product leaders in platform businesses. It is particularly useful if:

1. you are in your first foray into platforms;

2. your company lacks the aforementioned awareness of the specifics of a platform business and of building a product to help that business succeed.

Rather than replacing or competing with solid references on either platform businesses and product management, this book “stands on the shoulders” of those “giants” to complement them. In this book, I use clear language and familiar examples to convey the fundamental concepts of platform businesses. You’ll be able to apply these concepts as you go to either a well-known platform company or your own real/imaginary one.

When you finish the book, you’ll have crafted an essential vision and product strategy for your platform business and will be better equipped to “sell” platform thinking to your stakeholders.

What people are saying

"Had the pleasure of reading an early version of João's book. If you need to wrap your head around product strategy for platform businesses you should definitely get a copy."

Petra Wille, Product leadership coach, author of STRONG Product People

"Craveiro takes his product management expertise and applies it masterfully to platforms and services that grow and develop differently than traditional B2C experiences."

Jeff Gothelf, co-author of Sense & Respond and Lean UX.

"Platform businesses are interdependent systems of value propositions, which makes them really hard to strategize for. Thankfully, we now have this book. It's a super practical step-by-step guide to help you think about, iterate and align everyone around a platform strategy."

Daniel Zacarias, entrepreneur, maker of foldingburritos.com


About the author

Workshops on Product Strategy

Next online workshop in late 2022

In this fast-paced workshop, you’ll be encouraged to follow the examples by applying these concepts as we go, to either a well-known platform company or your own real/imaginary one.

The target audience for this workshop is a product manager or product leader jumping into a role in a platform product. You might be more or less experienced in product in general, but relatively new to multi-sided platform products. You might be either kickstarting the product, or taking an existing platform product to a new chapter.

I ran this workshop at world-class events like Productized and JAM London, with an NPS of +57.

What people are saying

"[What I liked the best about this workshop was] The topic and the online collaborative platform to have the breakout rooms."

—Productized workshop attendee

"For someone new to platform businesses, I found that the concepts were very well explained and accessible. I also enjoyed the exercises as a way to apply these concepts. Bonus point for the creative use of Miro too!"

—JAM workshop attendee

Also available

• Hire a workshop (for your team, for your event).

• Book me to speak at your event, webinar, podcast.

• Get an advisor / Fractional CPO (Chief Product Officer) for your startup.


Why learn from me?